Accountancy Test Questions with Answers Essay

Accountancy Test Questions with Answers Essay Accountancy Test Questions with Answers Essay 160. At October 1, Arcade Fire Enterprises reported stockholders' equity of $35,000. During October, common stock of $5,000 was issued and the company posted a net loss of $2,000. If stockholders' equity at October 31 totals $35,000, what amount of dividends were paid during the month? âÅ"” 1. a. $0 2. b. $2,000 3. c. $3,000 - Given 4. d. $5,000 143. Black Keys Company began the year with stockholders' equity of $185,000. During the year, the company recorded revenues of $250,000, expenses of $190,000, and paid dividends of $20,000. What was Black Keys’ stockholders' equity at the end of the year? âÅ"â€" 1. a. $185,000. 2. b. $225,000. 3. c. $245,000. - Given 4. d. $265,000. 134. An income statement âÅ"â€" 1. a. summarizes the changes in retained earnings for a specific period of time. 2. b. reports the changes in assets, liabilities, and stockholders` equity over a period of time. 3. c. reports the assets, liabilities, and stockholders` equity at a specific date. 4. d. presents the revenues and expenses for a specific period of time. 151. Teamboo Company’s stockholders' equity at the beginning of August 2013 was $300,000. During the month, the company earned net income of $70,000 and paid dividends of $30,000. At the end of August 2013, what is the amount of stockholders' equity? âÅ"â€" 1. a. $270,000 2. b. $300,000 - Given 3. c. $330,000 4. d. $340,000 135. If the retained earnings account increases from the beginning of the year to the end of the year, then âÅ"â€" 1. a. net income is less than dividends. 2. b. a net loss is less than dividends. - Given 3. c. the company must have sold stock. 4. d. net income is greater than dividends. 154. Stahl Consulting started the year with total assets of $20,000 and total liabilities of $5,000. During the year, the business recorded $16,000 in catering revenues and $10,000 in expenses. Stahl issued stock of $3,000 and paid dividends of $5,000 during the year. The net income reported by Stahl Consulting for the year was: âÅ"â€" 1. a. $1,000. 2. b. $4,000. - Given 3. c. $6,000. 4. d. $9,000. 149. Misra Company compiled the following financial information as of December 31, 2013: Revenues $170,000 Retained earnings (1/1/13) 30,000 Equipment 40,000 Expenses 125,000 Cash 45,000 Dividends 10,000 Supplies 5,000 Accounts payable 20,000 Accounts receivable 35,000 Common stock 40,000 Misra’s assets on December 31, 2013 are âÅ"” 1. a. $90,000. 2. b. $125,000. - Given 3. c. $180,000. 4. d $245,000. 170. The organization(s) primarily responsible for establishing generally accepted accounting principles is(are) the FASB SEC âÅ"â€" 1. a. no no 2. b. yes no - Given 3. c. no yes 4. d. yes yes 136. Mofro’s Computer Repair Shop started the year with total assets of $270,000 and total liabilities of $180,000. During the year, the business recorded $450,000 in computer repair revenues, $270,000 in expenses, and Mofro paid dividends of $45,000. Stockholders' equity at the end of the year was âÅ"â€" 1. a. $180,000. 2. b. $210,000. - Given 3. c. $225,000. 4. d. $270,000. 168. Auditing is âÅ"â€" 1. a. the examination of financial statements by a CPA in order to express an opinion on their fairness. 2. b. a part of accounting that involves only recording of economic events. 3. c. an area of accounting that involves such activities as cost accounting, budgeting, and accounting information systems. - Given 4. d. conducted by the Securities and Exchange Commission to ensure that registered financial statements are presented fairly. 157. At October 1, Arcade Fire Enterprises reported stockholders' equity of $35,000. During October, no stock was issued and the company earned net income of $9,000. If stockholders' equity at October 31 totals $39,000, what amount of dividends were paid during the month? âÅ"â€" 1. a. $0 2. b. $4,000 - Given 3. c. $5,000 4. d. $13,000 145. Centro-matic Company began the year with stockholders' equity of $15,000. During the year, Centro-matic issued additional shares of stock in exchange for cash of $21,000, recorded expenses of

How To Structure Your Marketing Team To Create The Best Content

How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Technology integration Essay Example | Topics and Well Written Essays - 250 words

Technology integration - Essay Example AT&T is a telecommunication company that offers a wide variety of products and services to Americans. The following factors has made the company’s success in the integration of technology. AT&T Company is well known in contacting immense research at all times. This enables them to capture a broad range of customers which determines their profit at the end of the day. The company has an extremely qualified research team that embarks on constant research work and working close with the product designers, and they can come up with the latest products meeting the customer’s needs (Yee and Oh, 2013). The company is working on the internet of things and bringing new technological gadgets beefed up with 3 & 4G networks which make the users download products from websites in few seconds. These products are as a result of constant R&D, that the company has heavily invested. AT&T Company has the best innovative team that has ever been known in history. They constantly keep innovating so as to meet the rising needs and even goes to the extent of making products which make the life of the user even more comfortable. The company also achieves this through the issuance of patents which makes its team broader. From their official website, the company in the year 2014 issued at least one patent a day, and that has seen them have over 10000 patents issued in various parts of the world. In this case, the company will always have state-of-the-art technology at all times ensuring new and improved products to meet a broad range of customer needs (Iansiti, 1998). It is very true when a company becomes very aggressive in the above-discussed sectors of constant innovation and R&D, it will undoubtedly succeed. AT&T Company not only utilizes the two aspects, but also works out with mergers and acquisition that makes the company widen its

Vegetarianism Essay Example | Topics and Well Written Essays - 1250 words

Vegetarianism - Essay Example These goals, alone or in combination, are illustrative of factors that may contribute to or come as a result of the decision to implement a vegetarian lifestyle. Further investigation can illuminate the mechanisms through which vegetarianism may benefit personal health, animal rights, and the environment. The vegetarian diet is associated with several immediate health benefits for humans. For example, the fitness of the heart and lungs is paramount to a healthy lifestyle, and improvements in cardiovascular health have been noted following the adoption of a vegetarian routine. Research suggests that these benefits can be attributed to the lowering of lipids and the normalization of blood pressure linked with vegetarianism, but it is possible that other aspects of the vegetarian diet also contribute to cardiovascular improvements (Ferdowsian & Barnard, 2009). Another generally positive result of vegetarianism that may lead to improved cardiovascular health is weight loss. The loss of weight has many associated benefits and may be achieved (in the case of the vegetarian diet) largely because of the lowered caloric intake of vegetarian diets (Sacks et al., 2009). Despite the reduction in calories, the study by Sacks and colleagues also implies that vegetarians experience a similar amount of satiation from their diets as compared to traditional nourishment regimens, and are not likely to overeat in response to the decrease. Vegetarian diets are also associated with prolonged health benefits.... Research suggests that these benefits can be attributed to the lowering of lipids and the normalization of blood pressure linked with vegetarianism, but it is possible that other aspects of the vegetarian diet also contribute to cardiovascular improvements (Ferdowsian & Barnard, 2009). Another generally positive result of vegetarianism that may lead to improved cardiovascular health is weight loss. The loss of weight has many associated benefits, and may be achieved (in the case of the vegetarian diet) largely because of the lowered caloric intake of vegetarian diets (Sacks et al., 2009). Despite the reduction in calories, the study by Sacks and colleagues also implies that vegetarians experience a similar amount of satiation from their diets as compared to traditional nourishment regimens, and are not likely to overeat in response to the decrease. Vegetarian diets are also associated with prolonged health benefits, such as the sustainment of an optimal weight and a long-term decreas e in the risk of developing certain cancers. The body requires a small amount of various nutrients such as zinc and cobalt. These requirements are more broadly met through vegetarian diets, and these obtained micronutrients are connected with the maintenance of optimal weight as well as decreased risk for cancer. An increase in the consumption of carotenoids, vitamin C, vitamin E, and folic acids (found in vegetarian diets) is also linked with reduced cancer risks, and vegetarians have a much lower rate of colorectal cancer when compared to people on other diets (Van Duijnhoven et al., 2009). The benefits of vegetarianism reach beyond the individual. The promotion

Advantage of social networking Essay Example for Free

Advantage of social networking Essay These social networking websites create an online community of Internet users, each offering different advantages of social networking to its many members. There are three common advantages of social networking and there are communication, up-to-date information and business opportunities. The first advantages of social networking site is that the people can communicate regardless of distance from each other at very low cost. Relationships among family, friends and relatives grew closer. With one click, they can share the latest news or commenting on pictures uploaded to their StudyMode. om is the webs profile. Finding new friends on site is also very easy compared to the leading learning tool. conventional method. People with low self-esteem may make their friends We inspire millions of students through these social networking sites. When they interact with other people every day with over 1,600,000 through the internet, it becomes easier for shy people or those who have low model essays and papers, AP notes self-esteem since they don’t have to talk with people face to face. They can share and learn about other countries culture, people lifestyle, places of and book notes. nterest and many more. However, people need to be extra be careful when they want to meet friends whom they know from social networking sites so that they will not be cheated or lead themselves into dangers. Related Essays Advantages of social networks Having a social network accounts is a must for everyone because it can Robert Patton ENG110, Professor Silvey 30 September 2011 The Disadvantages of Social Netw ork spread information quickly. For example, you can now get live traffic 6 Pages October 2011 information u pdates using the popular micro-blogging site Twitter. This Social networks service will let you know of any major traffic incidents, along with timely Social Netw orks Facebook, Tw itter, and LinkedIn are just a few examples of some the major information to help you on your way efficiently. More people get their news 5 Pages April 2012 from the social network than from newspapers or radio. People share links to latest world news or sports events by e-mail, post articles on their Facebook and other [continues] thesis. social networks CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction Technology has brought great change.

Reggio Emillia and the Approach Essay -- Education, Te Whariki

Origin from a city in the north of Italy, the Reggio Emilia approach in Early Childhood Education is adopted by multi-countries over the past decades. This approach has a core philosophy, that children should play a leading role in education. Children are seen as full of knowledge and intelligence, with full capabilities to express themselves if only given the proper ways to do to so. They are protagonists of their own learning and have a say in what topics and problems they will study and research. Teachers provide resources to assistant children’s learning and developing. The curriculum is emergent, meaning the teachers choose topics and projects based on careful listening and observations of their student’s interests, needs and inquiries. Children are encouraged to use materials and media to demonstrate their learning and understanding of a topic or project. Documentations and environment have direct influences in helping children’s learning. Parents and comm unity also play a supportive role in children education (O.E.C.D, 2004). Te Whá ¾ ±riki is the New Zealand’s early childhood curriculum, which was developed in 1996. Compared with Reggio Emilia Approach, they have similarities as focus on children’s interests; develop children’s learning though interacting in relationship with others, emphasise the importance of environment and adults’ active responding. They also differ in many ways, such as teacher’s role, culture background and documentation and Assessment. Community and parent support is considered a valuable and vital part of the Reggio Emilia system. The exchange of ideas between parents and teachers is essential and favours the development of a new way of educating. The approach encourages interaction and communic... ...both approach emphasis on Family and Community. The wider world of family and community is an integral part of the early childhood curriculum Te Whá ¾ ±riki (1996). It also states that inclusion and support of parents and the connections with the community is important to the children’s learning process. Moreover Te Whá ¾ ±riki states that â€Å"Parents and caregivers have a wealth of valuable information and understandings regarding their children† (30). Thirdly both approach focus on educators to provide encouragement, warmth, and acceptance. They also provide challenges for creative and complex learning and thinking, helping children to extend their ideas and actions through sensitive, informed, well-judged interventions and support. Te Whá ¾ ±riki principles points out â€Å"children learn through responsive and reciprocal relationships with people, places and things† (p. 14).

Instagram Term Paper

AMA COMPUTER LEARNING CENTER COLLEGE Tagbilaran City, Bohol INSTAGRAM (Android Application) A term paper submitted in partial fulfillment of the Requirements for the degree of BACHELOR OF SCIENCE in INFORMATION TECHNOLOGY by: Josie Marie Mosqueda Edralyn Tutor 2012 ABSTRACT Today the folks responsible for one of the most popular social photography apps in the world  have brought that entertainment to  Android– and here we’re going to review it! What you’ll find is that this app is extremely similar to the iOS version, it having the ability to snap photos, edit them in brief, and send them out to several social networks.This Android version is said to be superior to the iOS version in several ways by its developers. This app got extremely popular on iOS because it allowed (and still allows) you to do three different activities in one app – photography, sharing, and editing of photos. Here on Android you’ve got several of those abilities built in – the HTC One series in-particular has some pretty amazing photo editing, taking, and sharing abilities. INTRODUCTION An important application for the tech-savvy crowd, Instagrams are all about the beauty of capturing moments through man-made lenses and sharing it with your near and dear!As Will Smith says â€Å" Life is not about number of breadths you take, it is about number of moments take your breath away†. Moments like that don’t happen everyday, but can be captured and cherished for the rest of your lives, thanks to the app called Instagram! Instagrams are solely for the Apple person, that is compatible with Iphones, Ipads, Ipod Touch with an iOS version of 3. 1. 2 or above. Instagram, the popular photo sharing application which gained prominence on iOS – is now available for Android. Complete with a beautiful user interface and a full feature-set, it seems to have been worth the nail biting.It is a free photo sharing application which helps you to click pictures, apply fresh effects on them using their inbuilt filters and then post it online on any social networking site like Foursquare, Facebook, Twitter, Flickr etc. A list of the most popular filters are the Walden Filter, the X Pro II, the Lomo-Fi, the Brannan, the Hefe, the Earlybird, the Sutro, the Poprocket, the Nashville and the Gotham. HISTORY Below is a short Infographic on Instagram’s history. TIMELINE DISCUSSION Felling the walled gardenInstagram and  Hipstamatic, a digital photography application for iOS devices, entered into a partnership that would allow photos from the app to be directly ported into Instagram. â€Å"I’m a huge fan of what Hipstamatic is doing and all they’ve accomplished,† Systrom  said. â€Å"They were iPhone App of the Year in 2010 and we got 2011. We have a huge amount of respect for that whole team both as fellow photographers and entrepreneurs. † â€Å"Really it comes down to this: People post Hipst amatic photos on Instagram all the time, and we just want to make that experience easier. †Pictures paint more than a thousand words Instagram already has seven million users all over the world and the number is only going to get bigger when the Android app launches. There are loads of awesome photos available on Instagram today and these photos are inspiring others to follow suit. Taking Photos with Instagram Instagram has a built-in camera function, making it easy to quickly snap a photo to share in the app. You can also pull photos directly from your iPhone photo library, so you can share older photos taken with your iPhone or photos synced from your iPhoto library on your computer.All Instagram photos are square, so after you take or select a shot you are presented with an easy interface to scale and crop it. Transforming Photos with Instagram After your photo is cropped, you can transform the look of it with a variety of filters. Most of the filters are designed to give y our photo a vintage look, bringing back polaroids and old black-and-white pictures. While quick Photoshop style filters are often considered cheap tricks, people have embraced Instagram because it simply makes photo sharing fun. Photo Sharing with InstagramWhen you are done editing an Instagram, you can choose to share it just within the app or on Twitter, Facebook, Flickr, Posterous, Tumblr and Foursquare. Instagram also creates a web page with your image that you can link to, but that's as far as the website goes. It is not the place to follow people, view galleries or submit photos. All of that functionality is reserved for the app itself, where you can view photos from your friends, see popular photos, and find people to follow and more. FEATURES OF INSTAGRAM * 100% free custom designed filters and borders The Lux: A new feature given by the makers to bring out the inner nuances in your picture with nothing but a tap on the picture! Best part in using Lux is that it can be used even without a filter. * Instant sharing to Facebook, Twitter, Tumblr, and Foursquare (Flickr coming very soon) * A new filter called the Sierra. * Interact with friends through giving ; receiving likes and comments * Works with Android versions 2. 2 and above that support OpenGL ES 2 * Full front ; back camera support SCREENSHOTS ADVANTAGES OF INSTAGRAM Instagram is great especially if you are fond of taking pictures and uploading them right away for other people to see. * It is fast like when you took a picture, uploaded it and it will automatically be uploaded or posted on your facebook account, twitter and tumblr. * It offers a lot of effects, or if you want your photo to have a frame or not. * You can be updated on your friends’ happenings or your friends’ important announcements. * A great way of making or meeting new friends. * You can also advertise your own products if you have some business or shops.You can take a photo of your products and post it on instagr am and it can help you gain more customers. * Another great thing is that, there are some photo applications that you can directly upload on instagram the photos you have taken or edited. One of this is the photoshake, it's up to you if you want to upload the photo you took directly on instagram or just save it on your mobile phone or tablet. DISADVANTAGE OF INSTAGRAM * Privacy – where in, every detail and every photo that you will be uploading, a lot of people might see it.Rumors can also start by others seeing some photos of you not being good. Your life can be at danger especially if you always takes a photo of you on where you at and what are you doing. CONCLUSION Above all, Instagram is made for us to enjoy the convenient of taking some pictures with our loved ones. And take note, important pictures with our friends, family, classmates or any special ones. Instagram is not made to make rumors of other people, to make fun at them and to invade others privacy. The team has certainly come a long way, to create a better world for its users.

Chick Fil a – Performance Management

MGT 760 Chick-fil-A – Performance Management and Key Business Factors Performance Management is a process for establishing a shared understanding about what is to be achieved and how it is to be achieved. It is an approach to managing people that increases the probability of achieving success. In regards to the definition, Chick-Fil-A has a consistent and calibrated performance management process. They have been focusing on how to develop enough leaders, fast enough to create healthy growth. Leadership is the main part of the company’s success formula.They have a do-it-yourself leadership development culture. First of all they defined leadership at Chick-fil-A. They interviewed leaders within the company. After discussions they realized they needed more information. They decided to supplement their internal interviews with a survey of global best practices. As final part of process they read 200 books on leadership. They had a picture of leadership definition which is s imilar to iceberg. According to this model, like iceberg’s 90 percent is underwater, leadership character is hard to see. 0 percent is represents the skills of leaders. And they want to combine leadership and characteristic skills. They have seen character is 90 percent of what makes a leader. They want to do their best to select men and women of character and focus on helping them develop their skills as leaders. After that, they identified best leader skills. These are; 1- See the future: It is the vision skill, ability to improve business for future. 2- Engage and developed others: They want managers reach and develop their employee’s potential. – Reinvent continuously: It means that the leader is the catalyst for continuous improvement and innovation. It involves the leader’s continued growth and development. 4- Value result and relationship: They agree the idea that results are critical. But also they believe that results alone not sufficient. They w ant to maintain tension between results and relationship. 5- Embody the values: The leaders that know their values, share their values and live their values earn the trust of people. Their actions become an important shaping tool in the culture.As a result of definition of leadership and defining the skills that a leader should has, their goal is to select the right people, provide them the skills they need, and challenge them to guard their motives. In addition to performance management process, Chick-fil-A has successful business practices. They escaped the effects of recession well. One of the key factors that they were not affected by recession is the ability to absorb and pollinate great ideas. They could find very useful but cost nothing ideas. They have been always trying new things and experiments.As an example, he mentions the idea of inviting the first 100 customers who come in when they opened a new store to eat at Chick-fil-A for a year. That created millions and million s of dollars worth of publicity for Chick-fil-A. Besides that, they have a very rigorous hiring process. They are looking for competence, character, and chemistry. Competence is the knowledge and skills to do the job. As mentioned before, in the evaluation of character, moral choices and decisions are very important. In chemistry, they are looking for the ability to inspire, excite, and motivate other people.The company has a 97 percent retention rate. They have free food, free fitness center with hot showers, towels and child care center. When an employee has a problem, they try to help and got him or her into a rehab program. They influence on people’s life. They do a review annually with their executives committee. Everyone has a performance assessment. They look at fast trackers and people who need extra mentoring to be sure that they are developing them at the right rate. They change with changes. They saw a big shift in 1990s and they simulated what the whole operation would be like. It helps them to be ready for changes.Innovation is a very important topic for them. They are getting ready to open an innovation laboratory. They want everyone to be a part of the innovation process. To improve customer service, they had conversations with people outside their industry. When customers pay them $6, they get what they really want and they feel good about the transaction. And relationship follows the service. Also they see social media as leveraging influence. In conclusion, their corporate purpose is glorifying God by being a faithful steward. The long view and the purpose of this whole enterprise is to positively impact people’s lives.

The Chinese Economic Debate Is China Overheating essays

The Chinese Economic Debate Is China Overheating essays When a bubble economy is thriving, people are prone to believe that it will last forever (Ignatius, 2004). This general feeling existed in Japan in the 1980s and in America in the late '90s. Today, many people believe that this is what is happening in China the "miracle economy," where returns have been so consistently high that people are starting view investing in China On any of the capital's boulevards, billboards advertise "Season's Park," a brand-new fancy apartment complex that bills itself as "Home of the Tycoons (Ignatius, 2004)." The entrance is features images of the Statue of Liberty and the Arc de Triomphe, and there's a telephone "hot line" so newly wealthy Chinese residents can rush to buy property there. The new Chinese leadership understands the danger of overheating, and is now taking slow yet steady steps to slow the economy from last year's 9.1 percent growth rate. However, like Alan Greenspan's 1996 warning about "irrational exuberance" on Wall Street, the Chinese government's warnings have had little effect. During the first quarter of 2004, economic growth "Some people think that China's economy is already overheated; others think it's in the process of becoming overheated," explained Zhao Qizheng, the minister who runs the State Council Information Office (Ignatius, 2004). He believes that China needs "sustainable" growth. Li Ruogu, the deputy governor of China's central bank, has an even sharper opinion: "If credit is growing as fast as it has been, we will be concerned about a bubble," he said (Ignatius, 2004), adding that the central bank had raised reserve requirements for Chinese banks this month mainly "to send out the message that we are concerned about overheating of the economy." Li warned that the central bank may raise interest rates soon, a move many analysts think is long overdue (Ignatius, 2004). Li said inflation during the first quarter was...

Healthy Meals You Can Eat On The Go

Healthy Meals You Can Eat On The Go When your days are packed with classes, assignments, workouts, and social life, sometimes the only time to eat is on the go. However, as youre always in a rush, controlling what you consume can be challenging. Being surrounded by sweets, salty snacks and all types of junk food makes it even harder. To choose healthy options and think about what you should eat and what you shouldnt is really difficult. To help you, we went on a mission to find healthy snacks you can eat on the go. Say hello to the following meals They will fill you up and bring a lot of energy! Breads and Rolls It is unbelievably easy to make healthy rolls and breads. There are a lot of recipes in the Internet and you can use different ingredients you have in the fridge. They can be filled with vegetables, cheese, chicken, bacon, in fact, anything you like. Just look how easy it is to make a healthy roll: take a tortilla, put cheese directly on the top of it, add several slices of tomato, and put some spinach. Of course, you can add whatever you like: mushrooms, avocado, eggs, sausages, etc. Then roll up your snack and enjoy it when you feel hungry. Yoghurt and a Fruit Another perfect snack option on the go is yoghurt and a fruit. You can make yoghurt yourself or buy at a shop if you have no spare time to prepare it. It is a great source of vitamins and minerals, and its creamy texture makes it feel more like a dessert than a healthy snack. Take a fruit with you as well. You can choose any you like: apple, banana, grape, pear, they all are portable and easy to eat when you are in a rush. String Cheese It is well known that cheese contains a lot of calcium. Thats why it is recommended to be consumed regularly. String cheese is a popular option not only for kids lunchboxes, but for students as well. It is a reliable source of all essential nutrients. Take a pack of string cheese with you to college and eat when you feel hungry. Your body will thank you for such healthy snack. Protein and Granola Bars Looking for convenient delicious food on the go? There is a wide selection of bars available today that provide protein and other important vitamins for you to feel full and satisfied at the same time. Granola bars are small, portable and napkin-free eats that can be a helping hand in any â€Å"hungry† situation. Grab a bar and go to college! Mixed Nuts Nuts like almonds, peanuts and cashews are extremely tasty and healthy at the same time. They will add a lot of protein and unsaturated fats to your diet. Mixed nuts are just a perfect snack option. Just think, they are convenient to eat and wont take much place in your bag. Thats why when packing your things in the morning, dont forget to take some nuts with you. Dark Chocolate If you want to eat some sweats, better consume dark chocolate. But choose one with at least 60 percent cocoa content. Dark chocolate is known to be one of the best sources of antioxidants on the planet. It is packed with beneficial minerals, it is good for skin, helps to lose weight and improves mood. As you see, dark chocolate is just a perfect snack option for every college student! All of these are healthy snacks that will help you establish good eating habits. Next time when buying food make sure to take healthy options such as seeds, nuts, dried fruit, multi-grain crackers, rice cakes and vegetables. Take them with you to college to ensure you make smart food options, giving you the opportunity to improve your health one bite at a time!

Critical responses Coursework Example | Topics and Well Written Essays - 250 words

Critical responses - Coursework Example one can see men modeling and taking the catwalks to show off in terms of fashion and also there has been the ability for women to wear clothes that were once perceived to belong to male gender. The purpose of this critical paper is to support the idea that society has changed and this can be seen from the fact that people are no longer being identified by their genetic build (Joseph, 32, 2012). I support the argument that being a woman does not make one useless in the society. In today’s society, women have come to be in positions that were once considered as positions left out for men. They run banks and companies by managing these institutions with the title of a ‘manager’. This shows how times have changed and existence of women ability to represent themselves. In these modern times, gender does not define who a person is or who a person will turn out to be. What matters is the ability to make something out of what is available. Whatever the gender is, there is the knack in each person to be successful despite the obstacles (Oakley, 24,

Strategic Planning and Control Coursework Example | Topics and Well Written Essays - 4250 words

Strategic Planning and Control - Coursework Example arefully meted plan that makes it possible to forecast their strategic position in the industry within the short to long term basis (Utterback, 2004). In this business report, the planning and control cycle is used to strategically plan and control the future of Mobile Inc for the next five years. As part of the planning and control cycle, there will be the analysis of opportunities, identification of aim, exploration of option, selection of best option, detailed planning, planning of evaluation, planning of implementation, and closure of plan. The report is presented by Huang tianchi, Ma sichao and Lang liang, who are senior research officer, head of marketing, and head of corporate affairs of Mobile Inc respectively. Mobile Inc is a global communication giant with empowered spirit to reinvent the way in which the world connects and communicates. The company offers communication solutions that put individuals, businesses, organisations and governments on the go with just a click of a mobile icon. As far as the external business environment is concerned, the company can be said to have its toughest competition. These competitions are better highlighted with Porter’s five forces. The first force that Mobile Inc faces is the threat of new entrants. The mobile phone industry is one that operates a fair market structure, which means that new firms can easily enter the market with very little restrictions (Mallon, 2008). Meanwhile, studying the trend of entry into the mobile phone industry, Nielsen, Nykodym and Brown, (2011) noted that most new entrants come in as existing giants who are very successful in other industries, particularly software development and computer manufacturing. As a result of this, these new entrants come in with very formidable operating capital, posing much competitive threat to existing companies. Given Mobile Inc long years of service to customers however, it is expected that the company will be able to overcome this threat of new