Analysis of the Audio Version of War of the Worlds Essay

Analysis of the Audio Version of War of the Worlds In the audio version of war of the worlds the telling of the story is in a radio broadcast format. The way that the broadcast was presented was very believable and caused Moral panic when it was first broadcast. The way that the broadcast was presented was in a very real sounding news report. This causes seriousness and makes you realise how if tuned in 10 minutes after the start of the broadcast could and did cause moral panic in America. The program started with an introduction and a short introduction to the intentions of the aliens and then continued as an apparently ordinary music show, only occasionally interrupted by news flashes.†¦show more content†¦Orson Wells was huge at the time of the broadcast, there was speculation about him being H.G.Wells Grandson but was later found out to be a rumor and nothing more. The sound effects used are very rusty for the modern day audience’s standers, but at the time would have sounded very realistic to the public, hence being very effective in the broadcast at the time. The effect would be very poor to a modern audience as modern technologies make the sound effect unrealistic to modern audience’s expectations. The two movie versions are presented quite differently but do have some similarities. The opening titles in the early film start in black and white and then change into color causing an effect of going back in time. The titles start of in army colors and then change into futuristic blues and purple causing the effect of something from the future. The later film starts with the same voice over of the early one but is redone by a famous Hollywood star Morgan Freeman in a more dynamic way, the camera pans over New York while in equilibrium as if they don’t know what is going to happen. 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Organic Food Saves Health - 744 Words

Organic food saves health? Kip Pester, the author of the In Organic We Trust movie, suggests that people have to use organic food, because it is healthier, and it has more nutrients. It is made in a natural environment, and organic food is without pesticides. Organic food is healthier food; this gives a better health, and gives better quality. Organic foods have more nutrients. His interview and film is effective in convincing people that organic food is better for them. His film information is very good and helpful, but in contrast, he is not a researcher or a scientist. Organic food is more expensive than regular food items. The farm machinery needed to harvest organic food is more specialized, and therefore the food is more expensive. They use the best tools and fertilization supplies. The farmers create natural environments. Organic food is grown without pesticides. Nowadays, people are using organic food broadly. 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Project Management Methodologies to Adjourn Project Status

Question: Discuss the applicability of these solutions to IT projects, Discuss how the role of the project manager would change and Discuss the pros and cons to each of these strategies. Answer: Introduction Modification and updating of the status of the project are considered to be a time-consuming and complicated task. The project managers follow different procedures and methodologies for submitting the progress of the project. The three common methodologies used are sequential methodologies, agile methodologies and change management methodologies. Project Management Methodologies to Adjourn Project Status Description of the Solutions Sequential Methodologies: Killen, et al., (2012) defined the sequential methodologies as one of the traditional and most commonly used methodologies for managing and developing a project. Sequential methodologies are commonly distinguished by the preplanned tasks and outline of the delivered project. A particular task in the project is dependent on the previous task occurred in the project. Waterfall models, Critical Path Method, Critical Chain Project Management, are the examples of the sequential methodologies (Bloch, Blumberg, Laartz, 2012). Agile Methodologies: Turk, France, and Rumpe, (2014) cited the Agile Methodologies are characterized by the interactive work and including the customers feedback during the development phase. The agile methodologies allow the project team to collaborate and respond to any changes during the project (McHugh, Conboy, Lang, 2012). Extreme Programming, Kanban, Adaptive Project Framework and Scrum are one of the commonly used agile procedures. Change Management Methodologies: Meng, (2012) stated that Change management procedures that are used for approaching changes within the team, organization or individuals. These methodologies help in effectively allocate operations, budgets, resources, and business processes. Muller, and Jugdev, (2012) showed Extreme Project Management and Event Chain Methodology as the example of change management procedures. Applicability of these solutions to IT project In terms of managing and developing the managing an IT project, Agile, and Sequential Methodologies are utilized effectively. Killen, et al., (2012) showed that the application of the following procedures allows the project manager in an identification of the goals, requirements, and procedures at the beginning of the project. The Sequential Model in the IT project helps in adapting the teams workflow and processes to be done in a sequential manner. Bloch, Blumberg, and Laartz, (2012) cited that the applicability of the Agile Methodology allows the project manager to incorporate regular feedback from the client during the implementation process. Developing an IT project requires the efficient allocation and management of the technological as well as the human resources in the project. Turk, France, and Rumpe, (2014) demonstrated that the effective allocation of the skilled individuals in an enterprise-wide IT project significantly impacts the work satisfaction, productivity, and effe ctiveness of the management. This can be achieved by the utilization of the Change Management Methodologies. Role of the project manager The application of different project methodologies results in the change in the roles and duties of the project manager. Sequential Methodologies: In the sequential methodologies, the role of the project manager is limited to the management of the human resources and completing the project within given time. Agile Methodologies: The utilization of the agile methodologies helps in motivating the project managers. Furthermore, the agile process helps the project managers to identify the risks and mitigate the problems during the development of the project. Change Management Methodologies: Meng, (2012) stated that the roles and responsibility of the project manager depend on the changes occurred due to internal and external stimulus in the project. Changing the culture and human resources in the project increases the difficulty of the manger's role in a project. Pros and cons of the these strategies Sequential Methodologies- Pros: The sequential methodologies are easy to forward and characterized by a continuous record of the processes. The client has an overall idea of the output of the project from the begging. Cons: No new changes or requirement can be implemented during the project. In a case of faulty requirement, the success of the project cannot be recovered (Bloch, Blumberg, Laartz, 2012). Agile Methodologie- Pros: Agile Methodologies allows new changes and features to add to the project during the development phase. Agile methodologies allow testing and problem mitigation after completion of each phase. Cons: The budget and time management are entirely dependent on the efficient and effectiveness of the project manager (McHugh, Conboy, Lang, 2012). With the inclusion of the different features, the final result may be entirely different from the initial project. Change Management Methodologies- Pros: Provides full control over the change and management of the resources within the organization. The change management provides the concept of change in the manager roles, project team, and even the stakeholders. Cons: Change management methodologies have resistance to changes. The unknown and misunderstood resistance in the work and organizational environment can harm the project to extend great (Meng, 2012). Conclusion The utilization of the different project methodologies helps in efficient time management of the project risks and resources with ease and effectiveness. Furthermore, the different methodologies deal with the specialized areas for efficiently conducting projects. References Bloch, M., Blumberg, S., Laartz, J. (2012). Delivering large-scale IT projects on time, on a budget, and on value.Harvard Business Review. Killen, C. P., Jugdev, K., Drouin, N., Petit, Y. (2012). Advancing project and portfolio management research: Applying strategic management theories.International Journal of Project Management,30(5), 525-538. McHugh, O., Conboy, K., Lang, M. (2012). Agile practices: The impact on trust in software project teams.Ieee Software,29(3), 71-76. Meng, X. (2012). The effect of relationship management on project performance in construction.International journal of project management, 30(2), 188-198. Muller, R., Jugdev, K. (2012). Critical success factors in projects: Pinto, Slevin, and Prescott-The elucidation of project success.International Journal of Managing Projects in Business,5(4), 757-775. Turk, D., France, R., Rumpe, B. (2014). Limitations of agile software process.arXiv preprint arXiv:1409.6600.

R.E. Coursework Essay Example

R.E. Coursework Essay The Shabbat is a festival, which is celebrated from sunset on Friday night until the stars appear on Saturday night. This is celebrated every week and is a big part of a Jews life.The Shabbat is celebrated in many different ways in different Jewish homes and synagogues. Here are some of the most popular things Jewish families do throughout the Shabbat.The Jews are forbidden to work because it is supposed to be a holy day and they should devote themselves to prayer and studying the Torah. Rabbi Saadi Gaon said, to achieve rest from the abundance of ones toil which shows his commitment to resting on the Sabbath.Preparation, cleaning and cooking are done differently on the Sabbath because they have to prepare the meal and house before the Sabbath starts because cleaning and cooking is forbidden once Sabbath has started. God made the 7th holy day by resting after making the world (Exodus 20:8-11) backs up this command from the Torah.The mother lights candles before sunset because the h ome is central to Judaism and the mother looks after the house beginning on the Sabbath. When I light the Shabbat candles I feel like God is blessing me Berachan of God quoted. This shows the mother feels she has done her duties to God once the candles have been lit.The Father blesses the children during Sabbath. This shows the fathers prayerful wishing that the children should grow up to follow the examples of righteous men and women of the Jewish history.The Father then recites the Kiddush, which is a blessing to thank God for giving Shabbat to Jewish people.Following this the family all wash their hands, which is an act of purification.The Father recites blessing over Challot. It is normally a thank you blessing to God for bringing bread out of the ground.The Challot is dipped in salt before being passed around. This is a reminder that bread is a result of efforts. This means salt is symbolic of sweat and toil.The family sing songs and tell stories from the Bible. This strengthen s the faith and is passed onto the children of the family.The celebrations/events that happen in the synagogue are all based around reading and the Torah.A Sidra is read from the Sefer Torah. A Sidra is a certain portion of the Sefer Torah and a different section is read each week so that the complete scroll will have been read by the end of the year.The Ark is opened and everybody stands while it is being open. This is to show a mark of respect.During the reading of the Sidra, seven men give blessings.After the reading of the Sefer Torah, the 8th man reads haftaroh, which is a portion from one of the books of prophets.After all of this has happened, the scroll is put back into the ark and the Rabbi gives sermon. This encourages congregation to keep to the Jewish religion.These are some of the things that happen at home after the morning synagogue service.The lunchtime meal that follows a similar format to the meal they have on Friday night,On Saturday afternoon, the males in the fa mily return back to the synagogue for another service and the females will stay at home.After dinner, the family may go over their Jewish studies together.In the late afternoon, the males go back to the synagogue and there they study the Torah until nightfall.While the males go to the synagogue, the females of the house will go to a neighbours house to study the Torah. The females take turns to host the study evening.At the end of Shabbat here are a few things that happen.The Congregation prays the weekday evening service in the synagogue. This is to show the star has appeared and Shabbat is over.Rabbi performs havdalah (separation). This is a Ceremony to mark the end of the holy day.They give blessings over a cup of wine to show separation of holy day from ordinary day, which is now completed.Observing the Shabbat is an important part of the Jewish religion. It affects the life of a Jew in many ways. It makes Jews feel separate from other religions and they have to obey so many sac rifices to their life during the Sabbath, that Jews cant lead a social life during the weekend. It allows Jews to physically rest and reflect on God.The life of a young Jew may by the Sabbath in many different ways. They would not be allowed to go out or socialize with friends on a Friday night and sometimes not on a Saturday night either. They would not be able to join any clubs, which meet or practice on a Friday or Saturday. This would cause them to only be friends with people from their school or Synagogue.Young Jews would not have any money to spend on new clothes, trips out etc. because if they still go to school then the majority of jobs they would be able to do would take place on a Saturday and so therefore would be breaking a rule. The difference between what they can and cannot do in winter and summer is quite a lot. Jewish children will be allowed to leave school earlier in the winter because they have to be home by the time the sun goes down. This could make them feel d ifferent or odd if they didnt go to a Jewish school.All these things could make young children uncomfortable about being a Jew. It separates them from their friends of other religions and it makes it very hard for them to lead an ordinary, sociable teenage life.It is not only the childrens lives that are affected by Shabbat because the parents also find it very hard to stop their children from going out on Fridays and Saturdays when they know how much a social life means to young children these days. Adults are affected in many different ways too, here is a table suggesting some. There are a number of activities, which are forbidden to be done during Shabbat. Operating machinery is one of the biggest losses to a Jew because it means they cant drive anywhere. This is a positive loss, as it will encourage them to walk and get exercise. Cooking is also forbidden which means Jews have to prepare their food in advance. This is a hassle and takes time out of the day before. Writing is for bidden which means homework and office-work is not allowed to be done. This is not such a bad thing for Jews as it gives them some time off, it can be a bit of a hassle because it takes up time out of their Sunday as they have not been able to do it on Friday night or any of Saturday. If you are a builder then you are not allowed to work during Shabbat as building is forbidden. This doesnt only affect builders it could affect anybody who is building D.I.Y objects or things for the home. Again this will take time out of their Sunday if they are things that need to be done before they go back to work on the Monday. Tying a knot is one of the hardest things to replace during Shabbat. Jews cannot wear a tie or shoes with laces. This would mean they would have to wear slip on shoes and will not be able to wear a tie to anything smart they go to.The mother will need to be very organised to make sure that everything is in place before sunset on Friday. This is because cooking and preparing is forbidden.The parents will need a job, which allows them to have time off on a Friday (especially in winter). This is because everybody has to be home to have family time by the time Sunset on Friday.The mother and father will need to be disciplined with their children, ensuring that they understand the importance or the Sabbath. They will need to lead by example. It is very hard for the parents of a teenager to keep their child in when all their friends are going out. They need to be able to do this without giving in or feeling guilty.Neither of the parents will be able to run/organise clubs for their children or even themselves. E.g. Football/sports clubs. This will also limit them to any clubs they can join or any organisations where the majority of friends are made.Part 3Jews think the home is central as it is the place that most worship takes place. It is looked at as a central place for the whole family to get together and worship as a family. They think it is central beca use it is the centre of all the worship that takes place especially during the Shabbat.Not all Jews follow the faith with the same discipline and attitude. This can lead to different behaviour and the ways in which the religion is worshipped. There are two types of Jews. Liberal Jews who are not as strict and dont necessarily follow all the guidelines to the Jewish religion, and then there are Orthodox Jews who follow the torah, Shema and Mitzvot and make sure they dont break any of the rules. Judaism concentrates on obedience and so all Jews, whether they are Liberal or Orthodox are especially keen on following guidelines and obeying the rules of Judaism.Sharing certain rituals can bring a family closer as they have to spend more time together and the majority of this time would be spent worshipping. When the mother lights candles on the dinner table during the Shabbat meal, shows a religious significance of women and the valued role they lead as a mother.The Kiddush is a holy mome nt, which is shared with the family. This is a time, which unifies and strengthens as all of the family focus on sharing objects with each other. The men usually lead this time but in Progressive Jewish families, the women sometimes do it.The wine, which is, drank during the Kiddush or any time in the Jewish religion, is a symbol of linking the families together and sharing with each other. It is a symbol of sacrifice of the poor and can bond families together while sharing this thought.Havdalah which means division is a time which shows division from the rest of the world and so being a family at this time shows how a family is special and not everybody in the world is lucky enough to have one as loving or caring as yours.All these things make families realise how lucky they are t have each other and that sharing things is the best way to bond a friendship or relationship with someone.Sharing things with your family might not strengthen the family relationship as it might cause ten sion between family members. Spending too much time with your friends or family can cause arguments and you cannot necessarily enjoy the time you spend with them, as you would if you didnt spend as much time with them as often.If I had to share family rituals as often as they do, then I dont think it would strengthen our relationship. I wouldnt feel as if I had any independence and I would always feel as if everything I did had to be shared with my family. However I can see how some families enjoy sharing things and how it brings them closer together and would make them feel a closer community. I can see both sides of the argument but I feel that if I was in this situation I would feel isolated and non-independent if I had to share everything with my family.Sharing festivals can bring a family together as they would spend a lot of time in each others company and sharing the time together would make them feel warmer towards each other.Pesach is a festival, which brings family very cl ose, as it is a very repetitive festival. The same things happen every year and so they know what is coming and sharing it becomes easier. The Seder meal brings families closer together as it links past to the present. It brings different generations of the family closer together and creates a sense of belonging. The questions the children ask their parents help them learn about God therefore his shows that they are interested in him and want to learn. It helps the family share their thoughts and knowledge on God and how he helps their religion.Hanukkah is also a religion that illustrates the way Jews share festivals with their family. It is sometimes forgotten for its true meaning and sometimes just remembered for the gifts that are given and received. Families share Hanukkah by giving each other presents to remember they have each other.When you celebrate these events with your family you gain more trust and a better bond with the family you have grown up with. You learn new thing s from them and adapt the way they celebrate with how you do it.My opinion on this topic is that it helps to bring the family together. Hanukkah is similar to Christmas and I think of Christmas as a time to share things with your family and learn new things about each other. Christmas is one of the only times in a year when my whole family get together so it is very special and means more than just a meal with my family. It helps me to understand them and they way they celebrate things.On the other hand, some families prefer to share things in different ways. You could always find some families that feel sharing festivals, doesnt help strengthen their family at all. Some of the reasons for this could be that time off school/work for the family could cause stress and could make the children feel standing out and could lead to conflict.Festivals could stop children and sometimes adults from joining any teams, which meet on a Saturday or on the day of the Festival. This could make the child feel excluded and could lead to arguments between the child and their parents. This could cause family disagreements, which would weaken the relationship.If I had to miss going out with friends or playing in my hockey games on a Saturday then I would feel left out and would feel as though I had no social life and all my friends did. Not only would it lead to arguments between my family and me but also it could cause arguments between my parents if one of them agreed with me and the other one didnt. This would not strengthen our family relationship at all. I would feel as though my social life was more important than family time or worship and would not want to join in with festivals, which took place on the day of something else I had planned.The Rites of Passages that are shared with your family are very special to come Jews. Bar Mitzvah is a ceremony, which Jews love to share with their family. It is a ceremony which strengthens the family as all the family are involved in s ome way. The father holds the baby while it is being circumcised and the mother holds it after it has been done. Although many boys who are circumcised, are done at a young age and so therefore dont remember it is still a special moment for all the family and for the boy when he grows up and the family can tell him about how they celebrated the moment in his life.Rites of Passages are times in your life, which are remembered with a celebration. These are special for all Jews and they enjoy sharing them with their family.I dont really think there are many negative sides to sharing Rites of Passages with your family, as they are special times in your life that should be remembered and the best way to remember things are if someone else celebrates with you and you can share ideas and moments that you all remember from the event.I would not have a problem if I had to go to family events once in a while. I am not very close to my family and so when we have a family event it is very speci al to me and I dont really mind whether I have something else to do on that day or not, because the time that I do spend with my family, is special to me and I remember it and will share the experiences I gained from it with my friends and family in the time to come.It is not only the religious praying rituals that are shared among the family, but other household rituals are as well. By having a kosher kitchen and sticking to the rules, this helps strengthen the family and become closer together. When someone makes a mistake in the kitchen, by mixing meat with dairy, then they ask the family for forgiveness. This would help to bond the family together and learn to live with each others mistakes and not feeling ashamed to admit to it to your family. They are hard rules to follow but it can lead to a stronger family relationship by working together to try and make sure you keep the rules set.The tefillin is a ritual that would help bring the family closer together. It is a object that can be seen and so therefore although the person wearing it can not see it, the rest of their family can and so therefore know whether they are following the rules or not and can see they are devoted to their religion.The negative things to sharing the tefillin with your family, is that its true meaning could be taken away and not focused on as much as it should be. People forget that its true meaning is to hold the Shema and they just concentrate on getting it on their head in the right place etc. and so sometimes can cause arguments among the family if it is not being used in the correct way.There are many ways in which a Jewish Family can be strengthened. There are things, which have already been mentioned, and there are things such as family meals, day trips out, family worshipping. These things would strengthen the family in different ways. It would strengthen it by the whole family spending more time together and reflecting on things they have done in their individual everyda y lives. When a family gets together and can talk about individual achievements and experiences, then this can help to bond the family closer together.I think it is easier for an Orthodox Jew, than a Liberal Jew. I think this because although they are stricter about obeying the rules, they have a stronger family relationship.I dont think I would be able to stick to all the rules and I would not be able to spend the amount of time that Jews do with their family. I would feel left out when all my friends were going out on a Friday and Saturday night and I had to stay in for no other reason than the Torah tells me to.I think growing up into a Jewish family would be very hared. I dont think you would see the good side of the religion until you have got over the stage when you want to look cool in front of your friends and want to do everything your friends do. Until you have got over this stage then I think it would make you feel deprived. I think you would feel as though your parent ru led your life and you werent allowed to do anything.I think the overall benefits of keeping all the rituals are that you spend quality time with your family and can have the self- control in you, to stick with the religion and not give in however hard it may be at times. I think the best parts of keeping religious rituals are that there are many celebrations and festivals throughout your life, which you remember, and the rituals you share with your family mean a lot to you. This is most special to you later on in your life when you have your own children and have to teach them to follow in your footsteps and become a faithful Jew like yourself.There are some differences between Liberal and Orthodox Jews. They observe Shabbat in different ways.The Orthodox Jews will not do any of the forbidden activities including driving, cooking or turning on a light switch. Whereas the Liberal Jews will not be so absolute in their attitude. They class work more as employment.The Liberal Jews may r ecite blessings in absence of the father. Whereas the Orthodox men will recite blessings in absence of the father and not the women.Only men will attend Saturday afternoon synagogue services in Orthodox synagogues. Whereas some women may attend afternoon services in the Liberal Jew.In the Orthodox synagogue, only men will read from the Torah but women are allowed to read from the Torah if they are a Liberal Jew.Orthodox men and women will sit separately in the synagogue but they sit together if they are Liberal Jews.In conclusion to what has just been said it shows the Orthodox Jews only let men read the Torah, whereas the Liberal Jews allow women to read it in the synagogues as well. Orthodox Jews are stricter in what they do and Liberal Jews will be a bit more relaxed in the duties they carry out during the Shabbat.

Accountancy Test Questions with Answers Essay

Accountancy Test Questions with Answers Essay Accountancy Test Questions with Answers Essay 160. At October 1, Arcade Fire Enterprises reported stockholders' equity of $35,000. During October, common stock of $5,000 was issued and the company posted a net loss of $2,000. If stockholders' equity at October 31 totals $35,000, what amount of dividends were paid during the month? âÅ"” 1. a. $0 2. b. $2,000 3. c. $3,000 - Given 4. d. $5,000 143. Black Keys Company began the year with stockholders' equity of $185,000. During the year, the company recorded revenues of $250,000, expenses of $190,000, and paid dividends of $20,000. What was Black Keys’ stockholders' equity at the end of the year? âÅ"â€" 1. a. $185,000. 2. b. $225,000. 3. c. $245,000. - Given 4. d. $265,000. 134. An income statement âÅ"â€" 1. a. summarizes the changes in retained earnings for a specific period of time. 2. b. reports the changes in assets, liabilities, and stockholders` equity over a period of time. 3. c. reports the assets, liabilities, and stockholders` equity at a specific date. 4. d. presents the revenues and expenses for a specific period of time. 151. Teamboo Company’s stockholders' equity at the beginning of August 2013 was $300,000. During the month, the company earned net income of $70,000 and paid dividends of $30,000. At the end of August 2013, what is the amount of stockholders' equity? âÅ"â€" 1. a. $270,000 2. b. $300,000 - Given 3. c. $330,000 4. d. $340,000 135. If the retained earnings account increases from the beginning of the year to the end of the year, then âÅ"â€" 1. a. net income is less than dividends. 2. b. a net loss is less than dividends. - Given 3. c. the company must have sold stock. 4. d. net income is greater than dividends. 154. Stahl Consulting started the year with total assets of $20,000 and total liabilities of $5,000. During the year, the business recorded $16,000 in catering revenues and $10,000 in expenses. Stahl issued stock of $3,000 and paid dividends of $5,000 during the year. The net income reported by Stahl Consulting for the year was: âÅ"â€" 1. a. $1,000. 2. b. $4,000. - Given 3. c. $6,000. 4. d. $9,000. 149. Misra Company compiled the following financial information as of December 31, 2013: Revenues $170,000 Retained earnings (1/1/13) 30,000 Equipment 40,000 Expenses 125,000 Cash 45,000 Dividends 10,000 Supplies 5,000 Accounts payable 20,000 Accounts receivable 35,000 Common stock 40,000 Misra’s assets on December 31, 2013 are âÅ"” 1. a. $90,000. 2. b. $125,000. - Given 3. c. $180,000. 4. d $245,000. 170. The organization(s) primarily responsible for establishing generally accepted accounting principles is(are) the FASB SEC âÅ"â€" 1. a. no no 2. b. yes no - Given 3. c. no yes 4. d. yes yes 136. Mofro’s Computer Repair Shop started the year with total assets of $270,000 and total liabilities of $180,000. During the year, the business recorded $450,000 in computer repair revenues, $270,000 in expenses, and Mofro paid dividends of $45,000. Stockholders' equity at the end of the year was âÅ"â€" 1. a. $180,000. 2. b. $210,000. - Given 3. c. $225,000. 4. d. $270,000. 168. Auditing is âÅ"â€" 1. a. the examination of financial statements by a CPA in order to express an opinion on their fairness. 2. b. a part of accounting that involves only recording of economic events. 3. c. an area of accounting that involves such activities as cost accounting, budgeting, and accounting information systems. - Given 4. d. conducted by the Securities and Exchange Commission to ensure that registered financial statements are presented fairly. 157. At October 1, Arcade Fire Enterprises reported stockholders' equity of $35,000. During October, no stock was issued and the company earned net income of $9,000. If stockholders' equity at October 31 totals $39,000, what amount of dividends were paid during the month? âÅ"â€" 1. a. $0 2. b. $4,000 - Given 3. c. $5,000 4. d. $13,000 145. Centro-matic Company began the year with stockholders' equity of $15,000. During the year, Centro-matic issued additional shares of stock in exchange for cash of $21,000, recorded expenses of

How To Structure Your Marketing Team To Create The Best Content

How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Technology integration Essay Example | Topics and Well Written Essays - 250 words

Technology integration - Essay Example AT&T is a telecommunication company that offers a wide variety of products and services to Americans. The following factors has made the company’s success in the integration of technology. AT&T Company is well known in contacting immense research at all times. This enables them to capture a broad range of customers which determines their profit at the end of the day. The company has an extremely qualified research team that embarks on constant research work and working close with the product designers, and they can come up with the latest products meeting the customer’s needs (Yee and Oh, 2013). The company is working on the internet of things and bringing new technological gadgets beefed up with 3 & 4G networks which make the users download products from websites in few seconds. These products are as a result of constant R&D, that the company has heavily invested. AT&T Company has the best innovative team that has ever been known in history. They constantly keep innovating so as to meet the rising needs and even goes to the extent of making products which make the life of the user even more comfortable. The company also achieves this through the issuance of patents which makes its team broader. From their official website, the company in the year 2014 issued at least one patent a day, and that has seen them have over 10000 patents issued in various parts of the world. In this case, the company will always have state-of-the-art technology at all times ensuring new and improved products to meet a broad range of customer needs (Iansiti, 1998). It is very true when a company becomes very aggressive in the above-discussed sectors of constant innovation and R&D, it will undoubtedly succeed. AT&T Company not only utilizes the two aspects, but also works out with mergers and acquisition that makes the company widen its

Vegetarianism Essay Example | Topics and Well Written Essays - 1250 words

Vegetarianism - Essay Example These goals, alone or in combination, are illustrative of factors that may contribute to or come as a result of the decision to implement a vegetarian lifestyle. Further investigation can illuminate the mechanisms through which vegetarianism may benefit personal health, animal rights, and the environment. The vegetarian diet is associated with several immediate health benefits for humans. For example, the fitness of the heart and lungs is paramount to a healthy lifestyle, and improvements in cardiovascular health have been noted following the adoption of a vegetarian routine. Research suggests that these benefits can be attributed to the lowering of lipids and the normalization of blood pressure linked with vegetarianism, but it is possible that other aspects of the vegetarian diet also contribute to cardiovascular improvements (Ferdowsian & Barnard, 2009). Another generally positive result of vegetarianism that may lead to improved cardiovascular health is weight loss. The loss of weight has many associated benefits and may be achieved (in the case of the vegetarian diet) largely because of the lowered caloric intake of vegetarian diets (Sacks et al., 2009). Despite the reduction in calories, the study by Sacks and colleagues also implies that vegetarians experience a similar amount of satiation from their diets as compared to traditional nourishment regimens, and are not likely to overeat in response to the decrease. Vegetarian diets are also associated with prolonged health benefits.... Research suggests that these benefits can be attributed to the lowering of lipids and the normalization of blood pressure linked with vegetarianism, but it is possible that other aspects of the vegetarian diet also contribute to cardiovascular improvements (Ferdowsian & Barnard, 2009). Another generally positive result of vegetarianism that may lead to improved cardiovascular health is weight loss. The loss of weight has many associated benefits, and may be achieved (in the case of the vegetarian diet) largely because of the lowered caloric intake of vegetarian diets (Sacks et al., 2009). Despite the reduction in calories, the study by Sacks and colleagues also implies that vegetarians experience a similar amount of satiation from their diets as compared to traditional nourishment regimens, and are not likely to overeat in response to the decrease. Vegetarian diets are also associated with prolonged health benefits, such as the sustainment of an optimal weight and a long-term decreas e in the risk of developing certain cancers. The body requires a small amount of various nutrients such as zinc and cobalt. These requirements are more broadly met through vegetarian diets, and these obtained micronutrients are connected with the maintenance of optimal weight as well as decreased risk for cancer. An increase in the consumption of carotenoids, vitamin C, vitamin E, and folic acids (found in vegetarian diets) is also linked with reduced cancer risks, and vegetarians have a much lower rate of colorectal cancer when compared to people on other diets (Van Duijnhoven et al., 2009). The benefits of vegetarianism reach beyond the individual. The promotion